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Merchandising: The Store As Persuasion


Merchandising: The Store As Persuasion

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Item Number:
LS LS-1262-02-DVD
Price:
$99.00
Format:
DVD
Length:
24 min.
Copyright:
2002
Closed Caption:
No
Producer:
Learning Seed
ISBN:
1557409293
Summary:
A well merchandised retail store is a finely tuned selling machine. The video shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.

Viewers learn about store layout, p-o-p displays, signage, inventory turn, markups, and the "open wallet syndrome." See why sales have time limits and how even shopping carts and plastic bags influence profits. See how the same merchandising tactics are used to sell cars and bananas, dog food bowls and french fries, trees and video rentals.




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School Media Associates

Producers:

A&E Video
Ambrose Video
Clearvue
Crystal Productions
Discovery School
Disney Educational
Educational Video Network
Films Media Group
GPN Educational Media
Hawkhill Associates
Human Relations Media
Intelecom
Kultur International
Language Tree
Learning Seed
Learning ZoneXpress
Monterey Media
National Geographic
Nest Family
New Dimensions Media
PBS Video
Schlessinger Media
Standard Deviants
TMW Media Group
Teachers Video Company
WGBH Boston

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