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Invisible Persuaders

Invisible Persuaders

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Item Number:
LS LS-1167-94-DVD
22 min.
Closed Caption:
Learning Seed
We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people, pollsters, politicians, merchandisers. Invisible Persuaders helps viewers develop an early warning system to spot subtle attempts to persuade and influence. Examples include:

Appearance: Does good looks influence our opinion of competence?
• Positioning: How some merchandise exists not to be bought, but to steer customers to higher profit items.
• Colors: How color influences buying decisions.
• Branding: A brand name can actually make us believe a product works better than the same product without the brand.
• Repetition: Are "hit" songs played often on radio stations because they are popular or are they popular because they're played so often?
• Clothing: Do we judge people by their clothing?

Also from Learning Seed
Them And Us
Them And Us
How Consumers Decide
How Consumers Decide
Budgeting Basics
Budgeting Basics
Clothing Fibers
Clothing Fibers

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