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Invisible Persuaders


Invisible Persuaders

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Item Number:
LS LS-1167-94-DVD
Price:
$99.00
Format:
DVD
Length:
22 min.
Copyright:
1994
Closed Caption:
No
Producer:
Learning Seed
Summary:
We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people, pollsters, politicians, merchandisers. Invisible Persuaders helps viewers develop an early warning system to spot subtle attempts to persuade and influence. Examples include:

Appearance: Does good looks influence our opinion of competence?
• Positioning: How some merchandise exists not to be bought, but to steer customers to higher profit items.
• Colors: How color influences buying decisions.
• Branding: A brand name can actually make us believe a product works better than the same product without the brand.
• Repetition: Are "hit" songs played often on radio stations because they are popular or are they popular because they're played so often?
• Clothing: Do we judge people by their clothing?




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