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How Clothing Is Sold: Fashion Merchandising


How Clothing Is Sold: Fashion Merchandising

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Item Number:
LS LS-1264-03-DVD
Price:
$99.00
Format:
DVD
Length:
20 min.
Copyright:
2003
Closed Caption:
No
Producer:
Learning Seed
ISBN:
0917159675
Summary:
The video recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. The video explores modern merchandising strategies. Learn that even the simple act of buying a t-shirt is part of a complex chain of decisions. Discover how branding might spell the "end of fashion."  Learn why the designer Armani observed, "It is no longer fashion that matters, but rather the fashion NAME. The product is secondary."  Viewers observe the difference between the garment industry and the fashion business and also learn how the Internet could introduce the era of "mass customization."




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School Media Associates

Producers:

A&E Video
Ambrose Video
Clearvue
Crystal Productions
Discovery School
Disney Educational
Educational Video Network
Films Media Group
GPN Educational Media
Hawkhill Associates
Human Relations Media
Intelecom
Kultur International
Language Tree
Learning Seed
Learning ZoneXpress
Monterey Media
National Geographic
Nest Family
New Dimensions Media
PBS Video
Schlessinger Media
Standard Deviants
TMW Media Group
Teachers Video Company
WGBH Boston

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